Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A3E3EF
RGB
163, 227, 239
HSL
189, 70%, 79%
HSB
189, 32%, 94%
CMYK
32, 5, 0, 6
LAB
86, -19, -13
LCH
86, 23, 214
OKLCH
0.88, 0.07, 210
XYZ
58, 69, 92
LUV
86, -31, -17
HWB
189, 64%, 6%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.