Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A40F03
RGB
164, 15, 3
HSL
4, 96%, 33%
HSB
4, 98%, 64%
CMYK
0, 91, 98, 36
LAB
35, 56, 49
LCH
35, 74, 41
OKLCH
0.46, 0.18, 30
XYZ
15, 8, 1
LUV
35, 110, 25
HWB
4, 1%, 36%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.