Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A4CBDA
RGB
164, 203, 218
HSL
197, 42%, 75%
HSB
197, 25%, 85%
CMYK
25, 7, 0, 15
LAB
79, -11, -12
LCH
79, 16, 228
OKLCH
0.82, 0.05, 223
XYZ
49, 56, 74
LUV
79, -20, -17
HWB
197, 64%, 15%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.