Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A4D4E9
RGB
164, 212, 233
HSL
198, 61%, 78%
HSB
198, 30%, 91%
CMYK
30, 9, 0, 9
LAB
82, -13, -16
LCH
82, 20, 231
OKLCH
0.84, 0.06, 227
XYZ
54, 61, 86
LUV
82, -24, -22
HWB
198, 64%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.