Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A4DBEF
RGB
164, 219, 239
HSL
196, 70%, 79%
HSB
196, 31%, 94%
CMYK
31, 8, 0, 6
LAB
84, -15, -16
LCH
84, 22, 227
OKLCH
0.86, 0.06, 222
XYZ
56, 65, 91
LUV
84, -27, -22
HWB
196, 64%, 6%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.