Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A4E2E7
RGB
164, 226, 231
HSL
184, 58%, 77%
HSB
184, 29%, 91%
CMYK
29, 2, 0, 9
LAB
86, -19, -9
LCH
86, 21, 205
OKLCH
0.87, 0.06, 202
XYZ
57, 68, 86
LUV
86, -30, -11
HWB
184, 64%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.