Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A5BCD6
RGB
165, 188, 214
HSL
212, 37%, 74%
HSB
212, 23%, 84%
CMYK
23, 12, 0, 16
LAB
75, -4, -16
LCH
75, 16, 256
OKLCH
0.79, 0.04, 252
XYZ
46, 49, 71
LUV
75, -13, -24
HWB
212, 65%, 16%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.