Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A5DFF7
RGB
165, 223, 247
HSL
198, 84%, 81%
HSB
198, 33%, 97%
CMYK
33, 10, 0, 3
LAB
85, -15, -18
LCH
85, 23, 230
OKLCH
0.87, 0.07, 225
XYZ
59, 67, 98
LUV
85, -29, -26
HWB
198, 65%, 3%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.