Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A60701
RGB
166, 7, 1
HSL
2, 99%, 33%
HSB
2, 99%, 65%
CMYK
0, 96, 99, 35
LAB
35, 58, 50
LCH
35, 76, 41
OKLCH
0.46, 0.18, 30
XYZ
16, 8, 1
LUV
35, 113, 25
HWB
2, 0%, 35%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.