Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A60908
RGB
166, 9, 8
HSL
0, 91%, 34%
HSB
0, 95%, 65%
CMYK
0, 95, 95, 35
LAB
35, 58, 47
LCH
35, 74, 39
OKLCH
0.46, 0.18, 29
XYZ
16, 8, 1
LUV
35, 112, 24
HWB
0, 3%, 35%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.