Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A64005
RGB
166, 64, 5
HSL
22, 94%, 34%
HSB
22, 97%, 65%
CMYK
0, 61, 97, 35
LAB
41, 41, 51
LCH
41, 66, 51
OKLCH
0.51, 0.15, 43
XYZ
18, 12, 1
LUV
41, 84, 35
HWB
22, 2%, 35%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.