Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
A66993
RGB
166, 105, 147
HSL
319, 26%, 53%
HSB
319, 37%, 65%
CMYK
0, 37, 11, 35
LAB
52, 30, -12
LCH
52, 32, 337
OKLCH
0.60, 0.10, 339
XYZ
26, 20, 30
LUV
52, 34, -23
HWB
319, 41%, 35%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Royal Purple
#7851A9
Amethyst
#9966CC
Lavender
#B57EDC
Lilac
#C8A2C8
Eggplant
#614051
Orchid
#DA70D6
Cerise
#DE3163
Browse every named pink on shades of pink, or all families on colors.