Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
A66AFF
RGB
166, 106, 255
HSL
264, 100%, 71%
HSB
264, 58%, 100%
CMYK
35, 58, 0, 0
LAB
57, 47, -67
LCH
57, 82, 305
OKLCH
0.66, 0.21, 299
XYZ
39, 26, 97
LUV
57, 15, -108
HWB
264, 42%, 0%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.