Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A6CEFA
RGB
166, 206, 250
HSL
211, 89%, 82%
HSB
211, 34%, 98%
CMYK
34, 18, 0, 2
LAB
81, -6, -26
LCH
81, 27, 257
OKLCH
0.84, 0.08, 251
XYZ
55, 59, 99
LUV
81, -21, -41
HWB
211, 65%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.