Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A6DAFA
RGB
166, 218, 250
HSL
203, 89%, 82%
HSB
203, 34%, 98%
CMYK
34, 13, 0, 2
LAB
84, -12, -21
LCH
84, 24, 241
OKLCH
0.86, 0.07, 236
XYZ
58, 65, 100
LUV
84, -26, -32
HWB
203, 65%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.