Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A6DBFE
RGB
166, 219, 254
HSL
204, 98%, 82%
HSB
204, 35%, 100%
CMYK
35, 14, 0, 0
LAB
85, -11, -23
LCH
85, 26, 243
OKLCH
0.87, 0.07, 238
XYZ
59, 66, 103
LUV
85, -27, -35
HWB
204, 65%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.