Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
A700A8
RGB
167, 0, 168
HSL
300, 100%, 33%
HSB
300, 100%, 66%
CMYK
1, 100, 0, 34
LAB
40, 68, -45
LCH
40, 82, 327
OKLCH
0.51, 0.24, 328
XYZ
23, 11, 38
LUV
40, 55, -72
HWB
300, 0%, 34%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.