Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A7CFF2
RGB
167, 207, 242
HSL
208, 74%, 80%
HSB
208, 31%, 95%
CMYK
31, 14, 0, 5
LAB
81, -8, -22
LCH
81, 23, 251
OKLCH
0.84, 0.06, 245
XYZ
54, 59, 93
LUV
81, -21, -33
HWB
208, 65%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.