Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A7DAEA
RGB
167, 218, 234
HSL
194, 61%, 79%
HSB
194, 29%, 92%
CMYK
29, 7, 0, 8
LAB
84, -14, -14
LCH
84, 20, 223
OKLCH
0.86, 0.06, 219
XYZ
56, 64, 87
LUV
84, -26, -19
HWB
194, 65%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.