Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A7E9FF
RGB
167, 233, 255
HSL
195, 100%, 83%
HSB
195, 35%, 100%
CMYK
35, 9, 0, 0
LAB
88, -18, -18
LCH
88, 25, 225
OKLCH
0.90, 0.07, 221
XYZ
63, 74, 105
LUV
88, -32, -25
HWB
195, 65%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.