Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A80E04
RGB
168, 14, 4
HSL
4, 95%, 34%
HSB
4, 98%, 66%
CMYK
0, 92, 98, 34
LAB
36, 57, 49
LCH
36, 76, 41
OKLCH
0.46, 0.18, 30
XYZ
16, 9, 1
LUV
36, 113, 26
HWB
4, 2%, 34%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.