Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A8C7DA
RGB
168, 199, 218
HSL
203, 40%, 76%
HSB
203, 23%, 85%
CMYK
23, 9, 0, 15
LAB
78, -8, -13
LCH
78, 15, 240
OKLCH
0.81, 0.04, 235
XYZ
49, 54, 74
LUV
78, -17, -19
HWB
203, 66%, 15%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.