Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B0C4DE
RGB
176, 196, 222
HSL
214, 41%, 78%
HSB
214, 21%, 87%
CMYK
21, 12, 0, 13
LAB
78, -3, -15
LCH
78, 16, 259
OKLCH
0.81, 0.04, 255
XYZ
51, 54, 77
LUV
78, -12, -23
HWB
214, 69%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.