Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A8CFDB
RGB
168, 207, 219
HSL
194, 41%, 76%
HSB
194, 23%, 86%
CMYK
23, 5, 0, 14
LAB
81, -11, -10
LCH
81, 15, 223
OKLCH
0.83, 0.04, 218
XYZ
51, 58, 76
LUV
81, -20, -14
HWB
194, 66%, 14%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.