Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A8D0EA
RGB
168, 208, 234
HSL
204, 61%, 79%
HSB
204, 28%, 92%
CMYK
28, 11, 0, 8
LAB
81, -9, -17
LCH
81, 20, 242
OKLCH
0.84, 0.06, 237
XYZ
54, 59, 86
LUV
81, -21, -26
HWB
204, 66%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.