Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A8D2DF
RGB
168, 210, 223
HSL
194, 46%, 77%
HSB
194, 25%, 87%
CMYK
25, 6, 0, 13
LAB
82, -12, -11
LCH
82, 17, 223
OKLCH
0.84, 0.05, 219
XYZ
53, 60, 79
LUV
82, -22, -15
HWB
194, 66%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.