Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A8D3FA
RGB
168, 211, 250
HSL
209, 89%, 82%
HSB
209, 33%, 98%
CMYK
33, 16, 0, 2
LAB
82, -8, -24
LCH
82, 25, 252
OKLCH
0.85, 0.07, 246
XYZ
57, 62, 99
LUV
82, -22, -37
HWB
209, 66%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.