Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AA0000
RGB
170, 0, 0
HSL
0, 100%, 33%
HSB
0, 100%, 67%
CMYK
0, 100, 100, 33
LAB
36, 60, 51
LCH
36, 79, 41
OKLCH
0.46, 0.19, 29
XYZ
17, 9, 1
LUV
36, 118, 25
HWB
0, 0%, 33%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.