Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
AA0091
RGB
170, 0, 145
HSL
309, 100%, 33%
HSB
309, 100%, 67%
CMYK
0, 100, 15, 33
LAB
39, 66, -31
LCH
39, 74, 335
OKLCH
0.50, 0.22, 337
XYZ
22, 11, 28
LUV
39, 67, -54
HWB
309, 0%, 33%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.