Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AA0107
RGB
170, 1, 7
HSL
358, 99%, 34%
HSB
358, 99%, 67%
CMYK
0, 99, 96, 33
LAB
36, 60, 48
LCH
36, 77, 39
OKLCH
0.46, 0.19, 28
XYZ
17, 9, 1
LUV
36, 117, 25
HWB
358, 0%, 33%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.