Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AA0900
RGB
170, 9, 0
HSL
3, 100%, 33%
HSB
3, 100%, 67%
CMYK
0, 95, 100, 33
LAB
36, 59, 51
LCH
36, 78, 41
OKLCH
0.47, 0.19, 30
XYZ
17, 9, 1
LUV
36, 116, 26
HWB
3, 0%, 33%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.