Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
AA35B1
RGB
170, 53, 177
HSL
297, 54%, 45%
HSB
297, 70%, 69%
CMYK
4, 70, 0, 31
LAB
44, 59, -42
LCH
44, 72, 325
OKLCH
0.55, 0.21, 326
XYZ
26, 14, 43
LUV
44, 47, -69
HWB
297, 21%, 31%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.