Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
AA6D97
RGB
170, 109, 151
HSL
319, 26%, 55%
HSB
319, 36%, 67%
CMYK
0, 36, 11, 33
LAB
54, 30, -12
LCH
54, 32, 337
OKLCH
0.61, 0.10, 339
XYZ
28, 22, 32
LUV
54, 34, -23
HWB
319, 43%, 33%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Royal Purple
#7851A9
Amethyst
#9966CC
Lavender
#B57EDC
Orchid
#DA70D6
Lilac
#C8A2C8
Eggplant
#614051
Cerise
#DE3163
Browse every named pink on shades of pink, or all families on colors.