Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
AA87F0
RGB
170, 135, 240
HSL
260, 78%, 74%
HSB
260, 44%, 94%
CMYK
29, 44, 0, 6
LAB
63, 30, -49
LCH
63, 57, 302
OKLCH
0.70, 0.15, 298
XYZ
41, 32, 86
LUV
63, 9, -81
HWB
260, 53%, 6%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.