Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
AA95BB
RGB
170, 149, 187
HSL
273, 22%, 66%
HSB
273, 20%, 73%
CMYK
9, 20, 0, 27
LAB
65, 13, -17
LCH
65, 22, 309
OKLCH
0.70, 0.06, 310
XYZ
36, 34, 52
LUV
65, 9, -28
HWB
273, 58%, 27%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named pink on shades of pink, or all families on colors.