Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AAD3DA
RGB
170, 211, 218
HSL
189, 39%, 76%
HSB
189, 22%, 85%
CMYK
22, 3, 0, 15
LAB
82, -13, -8
LCH
82, 15, 213
OKLCH
0.84, 0.04, 209
XYZ
53, 60, 75
LUV
82, -21, -10
HWB
189, 67%, 15%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.