Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AADFFF
RGB
170, 223, 255
HSL
203, 100%, 83%
HSB
203, 33%, 100%
CMYK
33, 13, 0, 0
LAB
86, -12, -21
LCH
86, 25, 241
OKLCH
0.88, 0.07, 235
XYZ
61, 69, 105
LUV
86, -27, -32
HWB
203, 67%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.