Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AAE2ED
RGB
170, 226, 237
HSL
190, 65%, 80%
HSB
190, 28%, 93%
CMYK
28, 5, 0, 7
LAB
86, -17, -12
LCH
86, 20, 215
OKLCH
0.88, 0.06, 211
XYZ
59, 69, 90
LUV
86, -28, -15
HWB
190, 67%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.