Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AAE8FC
RGB
170, 232, 252
HSL
195, 93%, 83%
HSB
195, 33%, 99%
CMYK
33, 8, 0, 1
LAB
88, -17, -16
LCH
88, 23, 224
OKLCH
0.90, 0.07, 220
XYZ
63, 73, 103
LUV
88, -30, -23
HWB
195, 67%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.