Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AAEBFD
RGB
170, 235, 253
HSL
193, 95%, 83%
HSB
193, 33%, 99%
CMYK
33, 7, 0, 1
LAB
89, -18, -16
LCH
89, 24, 221
OKLCH
0.90, 0.07, 217
XYZ
64, 75, 104
LUV
89, -32, -22
HWB
193, 67%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.