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Purple

#AB008A

A balanced, vivid purple — sophisticated balance of hue and saturation that conveys composure and subtle refinement, well-suited to modern, minimalist design.

Psychology

Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.

Meaning

Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.

Applications

Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.

Conversion

HEX
AB008A
RGB
171, 0, 138
HSL
312, 100%, 34%
HSB
312, 100%, 67%
CMYK
0, 100, 19, 33
LAB
39, 66, -27
LCH
39, 71, 338
OKLCH
0.50, 0.22, 340
XYZ
21, 10, 25
LUV
39, 70, -49
HWB
312, 0%, 33%
Pantone
Rhodamine Red C

Harmonies

Analogous
Complementary
Split Complementary
Triadic
Tetradic
Square

Shades & tints

Similar named colors

Browse every named pink on shades of pink, or all families on colors.