Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AB0E09
RGB
171, 14, 9
HSL
2, 90%, 35%
HSB
2, 95%, 67%
CMYK
0, 92, 95, 33
LAB
37, 58, 48
LCH
37, 76, 40
OKLCH
0.47, 0.19, 29
XYZ
17, 9, 1
LUV
37, 115, 25
HWB
2, 4%, 33%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.