Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABC2E7
RGB
171, 194, 231
HSL
217, 56%, 79%
HSB
217, 26%, 91%
CMYK
26, 16, 0, 9
LAB
78, -2, -21
LCH
78, 21, 265
OKLCH
0.81, 0.06, 260
XYZ
51, 53, 83
LUV
78, -13, -33
HWB
217, 67%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.