Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABCAE0
RGB
171, 202, 224
HSL
205, 46%, 77%
HSB
205, 24%, 88%
CMYK
24, 10, 0, 12
LAB
80, -7, -15
LCH
80, 16, 244
OKLCH
0.82, 0.05, 239
XYZ
51, 56, 79
LUV
80, -17, -21
HWB
205, 67%, 12%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.