Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABCBF9
RGB
171, 203, 249
HSL
215, 87%, 82%
HSB
215, 31%, 98%
CMYK
31, 18, 0, 2
LAB
81, -3, -26
LCH
81, 27, 263
OKLCH
0.83, 0.07, 257
XYZ
55, 58, 98
LUV
81, -18, -42
HWB
215, 67%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.