Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABCED9
RGB
171, 206, 217
HSL
194, 38%, 76%
HSB
194, 21%, 85%
CMYK
21, 5, 0, 15
LAB
80, -10, -10
LCH
80, 14, 223
OKLCH
0.83, 0.04, 219
XYZ
51, 58, 74
LUV
80, -18, -13
HWB
194, 67%, 15%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.