Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABCEF3
RGB
171, 206, 243
HSL
211, 75%, 81%
HSB
211, 30%, 95%
CMYK
30, 15, 0, 5
LAB
81, -6, -22
LCH
81, 23, 256
OKLCH
0.84, 0.06, 250
XYZ
55, 59, 93
LUV
81, -19, -34
HWB
211, 67%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.