Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABD3FF
RGB
171, 211, 255
HSL
211, 100%, 84%
HSB
211, 33%, 100%
CMYK
33, 17, 0, 0
LAB
83, -6, -26
LCH
83, 27, 257
OKLCH
0.85, 0.07, 251
XYZ
58, 62, 104
LUV
83, -21, -41
HWB
211, 67%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.