Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABD6DF
RGB
171, 214, 223
HSL
190, 45%, 77%
HSB
190, 23%, 87%
CMYK
23, 4, 0, 13
LAB
83, -13, -9
LCH
83, 16, 216
OKLCH
0.85, 0.05, 212
XYZ
54, 62, 79
LUV
83, -22, -12
HWB
190, 67%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.