Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ABE2FC
RGB
171, 226, 252
HSL
199, 93%, 83%
HSB
199, 32%, 99%
CMYK
32, 10, 0, 1
LAB
87, -14, -19
LCH
87, 23, 234
OKLCH
0.88, 0.07, 229
XYZ
62, 70, 102
LUV
87, -28, -27
HWB
199, 67%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.